The Macdonald Group - Community Partnering

Community Partnering

Community Partnering is the process of moving your organization from charitable giving (a good thing) to strategic business partnering (a great thing).

Stage 0

Give Aways

Stage 1

Philanthropy

Stage 2

Community Relations

Stage 3

Community Partnering

Random gifts and donations given with no hope of anything in return. The organization/person takes the item and runs.

Gifts and donations given with the hope of at least gaining community goodwill. Still a one-way process.

Giving aimed at consciously developing community goodwill. There is an assumption that something in the form of new traffic or goodwill will come back to the organization.

The conscious targeting of community efforts that will benefit your organization in some way as well as benefit the partnering organization. This is clearly two-way with everyone chipping in to make it work.

It results in a balance of community benefit and economic benefit to your organization.

Please review a recent presentation on the basics of Community Partnering given at the 2004 Harley-Davidson University.